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For brands & distributors

Reach real households through the stores they already trust.

Saanjha aggregates neighbourhood demand and routes it through local sellers — which makes a community a channel you can serve properly rather than a postcode you can only advertise into.

Explore a partnershipHow procurement works

What a partnership looks like

Distribution, discovery and measurement in one place.

Demand that is already consolidated

Individual household requirements arrive as community-level quantities, so a route to many small stores stops looking like many small orders.

Distribution through trusted stores

Your product reaches a household through the shop that household already buys from, rather than through an anonymous listing.

Community-level launches

Introduce a product to a defined community and see how it actually performs there, instead of buying impressions across a city.

Sponsored community offers

Relevant offers that help a community discover a product — a revenue stream for Saanjha that has to stay worth a member’s attention.

Attribution to a real basket

Promotion, attribution and analytics are one system, so a campaign is measured against orders rather than against clicks.

A neutral marketplace

Marketplace neutrality is a stated design constraint. Paying more does not buy a better search result for a worse product.

The chain

Brands to distribution partners to Saanjha to local stores.

Saanjha does not own inventory, run a fleet or hold stock. It negotiates on behalf of its seller network and consolidates demand so sourcing gets easier for the store at the end of the chain.

BrandsDistribution partnersSaanjhaLocal stores & sellersHouseholds
Read about B2B procurement

The rules we hold ourselves to

Advertising that a community would not resent.

An ads business inside a trust product is a standing tension. These are the constraints written into the platform’s own design documents, not a marketing promise.

  • Relevance before reach. Sponsored placements exist to help a community discover something useful, and are expected to earn the space they take.
  • Ranking is not for sale. Marketplace neutrality is a design constraint — a paid placement is labelled as one rather than disguised as a result.
  • No manufactured urgency. Countdowns reflect real cutoffs. Scarcity is real or it is absent.

What we can discuss today

Sourcing and distribution partnerships, community-level product launches, and sponsored community offers.

What we will not quote yet

Reach, impressions or savings figures. Saanjha is in private pilot, and numbers get published when they are real.

Let’s talk about the neighbourhood channel.

Tell us what you sell and where you want to reach. We will come back to you about a partnership.

Explore a partnershipAbout Saanjha