Four different bets
These are not four versions of the same thing.
Each model made a different bet about what a household actually wants. Understanding the bet explains every difference in the tables below.
Quick commerce
Owns inventory in dark stores near you and re-pays the last mile on every order. That is what buys ten-minute delivery, and what makes it expensive to run.
E-commerce marketplaces
Aggregate national supply so almost anything is available to almost anyone. Distance is the trade: selection is huge, the seller is a stranger, and delivery takes days.
Managed home services
Standardise a job — a fixed rate card, a vetted professional, the platform accountable for the outcome. Consistency is the product, and the commission pays for it.
Saanjha
Aggregates demand instead of inventory. Thirty households’ small orders become one lot worth buying, from a seller those households can actually place.